diff --git a/CHANGES b/CHANGES
index 9732e665..c1c617d7 100644
--- a/CHANGES
+++ b/CHANGES
@@ -2,6 +2,7 @@
 ------
 
 * Fix bug where the content type is always recorded as either text/plain or application/json. See #770
+* Allow asserts on add_callback() matches. See #727
 
 0.25.7
 ------
diff --git a/responses/__init__.py b/responses/__init__.py
index a00c08d3..89cc9a5c 100644
--- a/responses/__init__.py
+++ b/responses/__init__.py
@@ -967,8 +967,8 @@ def add_callback(
         match_querystring: Union[bool, FalseBool] = FalseBool(),
         content_type: Optional[str] = "text/plain",
         match: "_MatcherIterable" = (),
-    ) -> None:
-        self._registry.add(
+    ) -> BaseResponse:
+        return self._registry.add(
             CallbackResponse(
                 url=url,
                 method=method,
diff --git a/responses/tests/test_responses.py b/responses/tests/test_responses.py
index 21ee8492..66711a51 100644
--- a/responses/tests/test_responses.py
+++ b/responses/tests/test_responses.py
@@ -574,7 +574,7 @@ def request_callback(_request):
 
     @responses.activate
     def run():
-        responses.add_callback(responses.GET, url, request_callback)
+        rsp = responses.add_callback(responses.GET, url, request_callback)
         resp = requests.get(url)
         assert resp.text == "test callback"
         assert resp.status_code == status
@@ -582,6 +582,7 @@ def run():
         assert "bar" == resp.headers.get("foo")
         assert "application/json" == resp.headers.get("Content-Type")
         assert "13" == resp.headers.get("Content-Length")
+        assert len(rsp.calls) == 1
 
     run()
     assert_reset()