How to include non-paid channels in Meridian #139
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jyklly
yongqiangzhangzazzle
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We have non-paid traffic such as SEO and direct. Should we include them into "controls" when building the MMM model with Meridian? |
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Answered by
jyklly
Apr 25, 2024
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We are exploring the possibility of adding support for non-paid channels to Meridian. In the meantime, including them as controls is a good idea if they are likely confounders for your use case. https://developers.google.com/meridian/docs/advanced-modeling/control-variables contains more information on confounders and selecting control variables. |
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We are exploring the possibility of adding support for non-paid channels to Meridian. In the meantime, including them as controls is a good idea if they are likely confounders for your use case. https://developers.google.com/meridian/docs/advanced-modeling/control-variables contains more information on confounders and selecting control variables.