Difference between GQV and New Trends API

[dlettie]

Curious to know the differences between the data available via the Meridian MMM Data platform (Google Query Volume) and what was recently released via the new Google Trends API. Are there samples of each file that I can view to understand which one makes more sense for my use case?

[sonriks6]

Hello @dlettie,

Main difference is that GQV is in 'absolute' numbers while Google Trends is 'relative' 0-100. For MMM purposes I think GQV is better curated metric first because this is created by request on the platform and prepared by local agents while Google Trends API you may have to use a web scrapping tool like pytrends to create and automate your queries, here you have more control on selected kw and geo.

In any case if you have access to MMM Data Platform would use GQV.

[dattatreyam23]

Hi @dlettie ,

Thank you for contacting us.

In this scenario, our suggestion would be to first check if the two variables are highly correlated. If so, using either one would suffice. Otherwise, consider adding both into the model.

Feel free to reach out if you have any questions or suggestions regarding Meridian.

Thank you,

Google Meridian Support Team