diff --git a/dotcom-rendering/src/components/StickyBottomBanner.importable.tsx b/dotcom-rendering/src/components/StickyBottomBanner.importable.tsx
index 73ef5947c82..add40da40c8 100644
--- a/dotcom-rendering/src/components/StickyBottomBanner.importable.tsx
+++ b/dotcom-rendering/src/components/StickyBottomBanner.importable.tsx
@@ -402,6 +402,15 @@ export const StickyBottomBanner = ({
 		isInAuxiaControlGroup,
 	]);
 
+	useEffect(() => {
+		if (SelectedBanner == null) {
+			document.dispatchEvent(
+				new CustomEvent('banner:none', {
+					detail: { readerRevenue: false },
+				}),
+			);
+		}
+	}, [SelectedBanner]);
 	if (SelectedBanner) {
 		return <SelectedBanner />;
 	}