diff --git a/html2text.go b/html2text.go
index 4398909..2a25a52 100644
--- a/html2text.go
+++ b/html2text.go
@@ -18,6 +18,7 @@ type Options struct {
 	PrettyTables        bool                 // Turns on pretty ASCII rendering for table elements.
 	PrettyTablesOptions *PrettyTablesOptions // Configures pretty ASCII rendering for table elements.
 	OmitLinks           bool                 // Turns on omitting links
+	NoStrongs           bool                 // Turns on no strongs
 }
 
 // PrettyTablesOptions overrides tablewriter behaviors
@@ -230,6 +231,9 @@ func (ctx *textifyTraverseContext) handleElement(node *html.Node) error {
 			return err
 		}
 		str := subCtx.buf.String()
+		if ctx.options.NoStrongs {
+			return ctx.emit(str)
+		}	
 		return ctx.emit("*" + str + "*")
 
 	case atom.A: