Update the onboarding email copy (#5789)

* Update site_setup_help_email.html.heex

* Update welcome_email.html.heex

* Update create_site_email.html.heex

* Fix formatting

* Fix flakiness due to sync persistor tests not cleaning up

* Update tests

* Fix CE tests

---------

Co-authored-by: Adrian Gruntkowski <[email protected]>

Author: metmarkosaric

lib/plausible_web/templates/email/create_site_email.html.heex

@@ -2,9 +2,10 @@ You've activated
 <%= if ee?() do %>
   your free 30-day trial of
 <% end %>
-{Plausible.product_name()}, a simple and privacy-friendly website analytics tool. <br /><br />
+{Plausible.product_name()}, an easy-to-use and privacy-friendly website analytics tool.
+<br /><br />
 <a href={"#{plausible_url()}/sites/new"}>Click here</a>
-to add your website URL, your timezone and install our one-line JavaScript snippet to start collecting visitor statistics.
+to add your website URL, your timezone and install our JavaScript snippet to start collecting visitor statistics.
 <%= if ee?() do %>
   <br /><br />Do reply back to this email if you have any questions or need some guidance.
 <% end %>

lib/plausible_web/templates/email/site_setup_help_email.html.heex

@@ -8,11 +8,11 @@ To finish your setup for {@site.domain}, review
 </a>
 and start collecting visitor statistics. <br /><br />
 This Plausible script is 45 times smaller than Google Analytics script so you’ll have a fast loading site while getting all the important traffic insights on one single page.
-<br /><br /> On WordPress? We have a
-<a href="https://plausible.io/wordpress-analytics-plugin">WordPress plugin</a>
-that makes the process simpler. We also have
-<a href="https://plausible.io/docs/integration-guides">integration guides</a>
-for different site builders to help you start counting stats in no time.
+<br /><br /> We have a
+<a href="https://plausible.io/wordpress-analytics-plugin">WordPress plugin</a>, a
+<a href="https://plausible.io/gtm-template">Google Tag Manager template</a>
+and <a href="https://plausible.io/docs/integration-guides">other integration guides</a>
+too to help you start counting stats in no time.
 <%= if ee?() do %>
   <br /><br /> Do reply back to this email if you have any questions or need some guidance.
 <% end %>

lib/plausible_web/templates/email/welcome_email.html.heex

@@ -10,6 +10,7 @@ and notifications for <a href="https://plausible.io/docs/traffic-spikes">traffic
 to get keyword phrases people find your site with<br /> *
 <a href="https://plausible.io/docs/users-roles">Invite team members and other collaborators</a>
 <br /> * Set up easy goals including
+<a href="https://plausible.io/docs/form-submissions-tracking">form submissions</a>,
 <a href="https://plausible.io/docs/error-pages-tracking-404">404 error pages</a>,
 <a href="https://plausible.io/docs/file-downloads-tracking">file downloads</a>
 and <a href="https://plausible.io/docs/outbound-link-click-tracking">outbound link clicks</a>

test/plausible/ingestion/persistor_sync_test.exs

@@ -20,6 +20,15 @@ defmodule Plausible.Ingestion.PersistorSyncTest do
     operating_system_version: "11"
   }
 
+  setup do
+    on_exit(fn ->
+      Application.put_env(:plausible, Persistor,
+        backend_percent_enabled: 0,
+        backend: Persistor.Embedded
+      )
+    end)
+  end
+
   describe "backend_percent_enabled" do
     test "ingests with embedded persistor when backend set to 100% and left on default" do
       Application.put_env(:plausible, Persistor,

test/plausible_web/email_test.exs

@@ -406,7 +406,7 @@ defmodule PlausibleWeb.EmailTest do
              * Enable email reports (https://plausible.io/docs/email-reports) and notifications for traffic spikes (https://plausible.io/docs/traffic-spikes)
              * Integrate with Search Console (https://plausible.io/docs/google-search-console-integration) to get keyword phrases people find your site with
              * Invite team members and other collaborators (https://plausible.io/docs/users-roles)
-             * Set up easy goals including 404 error pages (https://plausible.io/docs/error-pages-tracking-404), file downloads (https://plausible.io/docs/file-downloads-tracking) and outbound link clicks (https://plausible.io/docs/outbound-link-click-tracking)
+             * Set up easy goals including form submissions (https://plausible.io/docs/form-submissions-tracking), 404 error pages (https://plausible.io/docs/error-pages-tracking-404), file downloads (https://plausible.io/docs/file-downloads-tracking) and outbound link clicks (https://plausible.io/docs/outbound-link-click-tracking)
              * Opt out from counting your own visits (https://plausible.io/docs/excluding)
              * If you're concerned about adblockers, set up a proxy to bypass them (https://plausible.io/docs/proxy/introduction)
 
@@ -444,7 +444,7 @@ defmodule PlausibleWeb.EmailTest do
              * Enable email reports (https://plausible.io/docs/email-reports) and notifications for traffic spikes (https://plausible.io/docs/traffic-spikes)
              * Integrate with Search Console (https://plausible.io/docs/google-search-console-integration) to get keyword phrases people find your site with
              * Invite team members and other collaborators (https://plausible.io/docs/users-roles)
-             * Set up easy goals including 404 error pages (https://plausible.io/docs/error-pages-tracking-404), file downloads (https://plausible.io/docs/file-downloads-tracking) and outbound link clicks (https://plausible.io/docs/outbound-link-click-tracking)
+             * Set up easy goals including form submissions (https://plausible.io/docs/form-submissions-tracking), 404 error pages (https://plausible.io/docs/error-pages-tracking-404), file downloads (https://plausible.io/docs/file-downloads-tracking) and outbound link clicks (https://plausible.io/docs/outbound-link-click-tracking)
              * Opt out from counting your own visits (https://plausible.io/docs/excluding)
              * If you're concerned about adblockers, set up a proxy to bypass them (https://plausible.io/docs/proxy/introduction)