A curated collection of Marketing Analytics learning resources—spanning books, courses, tutorials, and research—from both academic and industry sources.
Whether you're a student, professional, or just curious, this repo can help you explore and track your progress! ✅
Made with ❤️ by Vikesh Koul
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- Hands-On Data Science for Marketing – Python
- Data Science for Marketing Analytics – R & Python
- Product Analytics – R
- Marketing Data Science – R & Python
- R for Marketing Research and Analytics
- Python for Marketing Research and Analytics
- Behavioral Data Analysis with R and Python
- Behavioral Research Data Analysis with R
- Data Analysis For Social Science & Marketing Research using Python
- Marketing Models: Multivariate Statistics and Marketing Analytics
- Marketing Analytics with Excel
- Marketing Strategy: Based on First Principles and Data Analytics
- Cutting Edge Marketing Analytics
- Marketing Analytics (Essential Guide)
- Marketing Analytics: A Practical Guide
- Marketing Analytics Roadmap
- Applying Data Analytics in Marketing – UIUC
- Marketing Analytics – UVA Darden
- AI in Marketing – UVA Darden
- Customer Analytics – Wharton
- Know Your Customers – Macquarie
- Digital Analytics – UIUC
- Data Science for Marketing – UC Boulder
- Machine Learning for Marketing – OP Jindal
- Foundations of Marketing Analytics – Emory
- Strategic Business Analytics – ESSEC
- Facebook Marketing Analytics Certificate
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Marketing Analytics – Columbia University(discontinued) -
Marketing Analytics Micromasters – Berkeley(discontinued)
- Intro to Marketing Analytics – UC San Diego
- Customer Analytics – UC San Diego
▶ YouTube Playlist - Customer Analytics – Tilburg University
(Coming soon – drop suggestions via Issues or PRs!)
(Coming soon – feel free to contribute!)
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Feel free to fork the repo, check resources off as you go, and submit PRs with your favorite resources.
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